NETFLIX
HIDDEN CONTENT
UK Viewers of Netflix weren’t watching enough foreign language content.
So we took it away and challenged users to win it back.
OOH:
Teasing the disappearance of foreign content by removing characters from ads of flagship series.
Scavenger Hunt:
Hiding clues in the real world and within online content. Users scan the found QR to return a foreign program to Netflix.
Stashing clues within promotional content outside of Netflix’s platform.
Stashing clues on Google Maps in the locations where Foreign Series were filmed.
AD: Léa Soulard
AD: Ilu Shilpakar
AD: Claudia CR Torre
CW: Tucker Jackson