In the Autumn of 2022, I had the pleasure of working on KFC's Social team at MullenLowe Boston.
We produced a number of paid and organic assets under the diligent supervision of Anne Love Field.
Some of them have even seen the light of day.
When I first presented this idea, an accounts person commented, “It’s so stupid, it’s genius.”
I have never been better complimented, before or since.
I am proud to present: The Trending Tender.
The Brief: make a Tik Tok that used the a 7 second audio cut from Yung Gravy’s then new single “C’est la vie.”
The Idea: a Chicken tender suiting up in YG garb to the beat of the song. “Oooh / Aaah / Baby C’est la vie / Finger Lickin’ Good / Like it’s KFC”
Instagram story to promote the Tinder Tender’s meal, a meal intended to be shared with your Tinder match.
AD: Alexis Santaella
Organic Social Assets I wrote and mocked to promote the return of KFC Wraps.
Bonus Tweets!
